Act with Urgency: The Secret to Explosive Business Growth

If you're reading this- that means you are someone who wants more, so welcome! Let’s jump right in. If you’re a business owner or someone chasing big success, there’s one thing that’ll make or break you: urgency. It’s not just a nice-to-have—it’s the fire that turned my home service businesses into one of the fastest-growing companies in America. I didn’t get there by waiting around or hoping for the best. I got there because I acted with massive urgency. Every single day. And I’m gonna show you how to do the same.

Most people drift. They see a problem—sales slipping, teams underperforming—and they let it drag on for months. I’ve seen it too often: business owners with no drive, no fight. That’s not me, and it damn well shouldn’t be you. Urgency is what turns a good idea into a great result. Let’s break it down.

Obsessed with the Numbers

When I was scaling my companies, I lived and breathed the data. Every morning, I’d check a handful of key metrics like CSR closing percentages, field conversion ratios, job averages, and phone volume. These weren’t just numbers—they were the heartbeat of my business. If they weren’t hitting where they needed to be, I didn’t shrug it off. I felt it, and I moved fast.

Your business is a machine. If your phone team’s closing rate is stuck at 40%, you don’t let it limp along for weeks. You dig in, figure out what’s busted, and fix it—now. That’s urgency. It’s not about overthinking; it’s about momentum.

The Urgency Gap: Where Most Fail

I’ve coached enough entrepreneurs to spot the pattern: too many lack urgency. They’ll watch their numbers tank—leads drying up, profits shrinking—and do nothing. “I’ll figure it out later,” they say. Later becomes months, and by then, they’re drowning. I don’t get it. If your ship’s leaking, you don’t sit there watching the water rise—you plug the hole.

Urgency is ownership. It’s refusing to let poor results linger. The gap between a business that stalls and one that explodes is how fast you act when it matters.

Lock the Door and Build the Fix

Here’s where I differ from the pack. If my numbers were off—like a closing rate hovering at 40-50% for weeks—I wouldn’t leave the office until I’d cracked it. I’d lock myself in a room, no distractions, and hammer out a solution worth testing. I’ve spent thousands of hours researching, reading, writing, and testing to know I could figure it out. And I did.

For example, when our field conversion ratios dipped, I didn’t twiddle my thumbs. I sat down, analyzed the data, and built a new system—tighter scripts, better follow-ups. By the next morning, my team walked in, and I was ready to roll. I’d call a meeting, presentation locked and loaded, and lay it out: here’s the problem, here’s the fix, here’s what you get if we win together, and here’s what the company gains. No fluff—just a plan to move the needle.

Training and Teamwork: The Missing Piece

That’s another thing too many business owners screw up—they don’t prioritize training or teamwork. If your numbers aren’t hitting, it’s on you to rally the crew and get them dialed in. After launching that new system, I didn’t just cross my fingers and hope. Every day, we’d meet—review the results, share the wins, and tweak what wasn’t working. Winning isn’t a one-time thing; it’s an everyday mindset.

That field conversion fix? Within a week, we’d trained the team, implemented the changes, and boosted conversions by 15%. That’s what happens when you combine urgency with a team that’s bought in and a leader who doesn’t let up.

Why Urgency Wins

Acting with urgency isn’t just about plugging leaks—it’s about grabbing opportunities. Move fast, and you leave the competition in the dust. You catch trends before they’re obvious. You turn ideas into action while others are still “planning.” It’s how I went from grinding in the trenches to exiting businesses for big paydays and now acquiring companies through Surdi Ventures. Urgency isn’t optional—it’s the engine of explosive growth.

Your Playbook: How to Act with Urgency Starting Today

Ready to stop coasting and start dominating? Here’s your step-by-step guide to make urgency your superpower. These are the moves I’ve lived by—and still do—to keep the wins coming.

1. Pick Your Pulse Metrics
   Nail down 3-5 numbers that show if you’re killing it or slipping. Mine were CSR closing %, field conversions, and job averages. Yours might be sales calls booked, client retention, or output per hour.
   Action Item: Write them down today. Set up a daily tracker—spreadsheet, notepad, whatever—and check them every morning.

2. Set a ‘Hell No’ Threshold
   Decide what you won’t tolerate. Phone closing rate below 60%? Field conversions dipping for two days? That’s your signal to move.
   Action Item: Define your limits now. When they’re hit, you act—no delays, no excuses.

3. Lock In and Solve It
   Numbers off? Shut the door, block the noise, and don’t come out until you’ve got a system to test. You’ve got the smarts—use them.
   Action Item: Next time a metric drops (e.g., leads down 20%), give yourself one night to build a fix.

4. Train Hard, Win Together
   Roll out your solution with a killer meeting—show the team the problem, the plan, and what’s in it for them. Then meet daily to track progress and tighten it up.
   Action Item: Plan your next training session now—agenda, slides, all of it—for when the time comes.

5. Push the Bar Higher
   Nail a win—like jumping that closing rate to 70%? Celebrate it, then set a tougher goal. Urgency doesn’t rest.
   Action Item: After your next breakthrough, raise the stakes within a week.

Real Talk: Urgency Is the Edge

This isn’t comfortable. It’s late nights, tough calls, and owning the grind. But it’s also what separates the businesses that limp along from the ones that dominate. I didn’t build a fast-growing company by chilling—I did it by staying relentless, building systems, and training my team to win every day. You can too.